About
COMA developed FRND Wear as a full-service project. From visual identity and creative direction to product development, production, campaign shooting and online shop. To make a difficult and often heavy topic more approachable to a broader audience, we introduced a more organic logo language, simplified communication and a warm, bright visual identity. The first drop was intentionally kept small, with one T-shirt and one sweatshirt, creating a clear and accessible foundation for the brand.

• Creative Direction

• Visual Identity

• Logo Development

• Communication Concept

• Product Design

• Product Development

• Production Management

• Campaign Art Direction

• Shooting

• E-Commerce / Online Shop

• Launch Support